Join FIC member Fyonna Vanderwerf for Accessibility as ROI, a national webinar hosted by the Fitness Industry Council of Canada. Drawing on her work with Bees Knees Wellness Muskoka and Hive Muskoka — two inclusive fitness spaces built on the belief that everyone deserves a place to move, belong, and thrive — Fyonna will share why accessibility is not a “specialty” but a proven driver of growth.

She’ll highlight:

●      How inclusive facilities build retention and loyalty
●      How accessibility expands market reach
●      Why investing in training and adaptive programs enhances brand reputation
●      Practical strategies to measure ROI from accessibility investments

Attendees will leave with actionable insights to transform their facilities into leaders in inclusive wellness, driving both business outcomes and community impact.

Call to Action

Fitness is for every body. By confronting accessibility gaps and investing in adaptive fitness, Canada’s facilities can lead the way toward a more inclusive, equitable, and profitable industry.

Join us — let’s turn accessibility into both a human right and a business growth strategy.